Bringing psychology and technology together is at the heart of UX design because UX is people. Most psychological principles that are relevant to UX are easy to understand but make a big difference when applied correctly.
Read MoreWhen we talk about 'expectation' in UX we mean when the user is able to easily predict what is going to happen next: it allows users to feel at home and familiar with the journey they are taking.
Read MoreThe purpose of User Experience is to work to make it easy and pleasant interaction and user contact with your brand through its products or services, viewing elements, communication or usability.
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