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  • 01 Project

Emirates NBD

Reinventing a Future Online Retail Banking User Interface for the largest banking groups in the Middle East

  • Client

    Emirates NBD Bank, Dubai

  • Agency

    Marc Ellis Consulting Limited

  • Roles Undertaken

    UX Research, Low/High Fidelity Wireframes,
    UI Designs, Prototyping and Usability Testing

  • Deliverables

    Wireframes, Interaction designs, UX/UI Designs for Web, Mobile & Tablet and Development Support (HTML/CSS)

  • Development Methodology

    Agile / Lean UX

Research

Online banking experience redesign through research into some of the real life banking “pains” that people experience.

Goal with every client is to create a standout experience and assist in making the best product on the market. We studied and analyzed competitors to innovate and revolutionize, resulting in an interface and user experience that’s one-of-a-kind.

Problems
we identified

  • Unclear purpose of the app
  • Navigation problems with double hamburger menu (top left and right)
  • Invasive commercial pushes through banners and popups with low conversion
  • Lack of visual hierarchy affects the level of focus
  • Big learning curve for new and existing users
  • Poor accessibility for disabled users
  • Too much content and cognitive load
  • Lack of user experience consistency with online banking
  • The Process

Stunning financial services are
not made by accident

Used proven CX/UX methodology to create a unique product story
that empowers digital advantage

it was time to gather all the insights we gleaned about business, users, and products and put them all on one timeline.

As a result, we matched hundreds of previously gained findings together and, in the end, drew a product idea that provided needed solutions.

A +700 Screens Production with omni-channel approach

To provide the best possible experience for our customers, we have implemented omni-channel strategy that includes native solutions for major mobile platforms to responsive desktop services.

  • Scaling made easy

Design Systems

We love building design systems that grow with our clients. We created reusable components for our applications to make future scaling simple.

Design Tokens

Challenges & Learning

Unfortunately, one of our main challenges is the lack of resources and time that we have day to day, we’re stretched quite thin! With this challenge, we often have to reiterate our designs in order to be achievable within time and technical constraints, while still providing more value to our users.


As part of learning, with any project, there were some things that worked well and others that didn't.

One of my biggest learnings from this project was that how well a team works together really makes or breaks a project.

Next Project Learning Management